Today's modern day technology has really changed the way people feel about technology, use the technology for daily purposes and business purposes.Traditional Technology used to locked up inside a PC and people used to open the Box to do something fruitful.This has continued for almost 2 decades where companies like Microsoft,Apple,HP,DELL etc. have really ruled the market and hearts of the people with MS being the sure Winner in this race.Those were the golden days for all of these companies who are today considered as Traditional IT Solution providers.Things started changing when Google started attracting developers initially and end-users in latter stage with its modern day understanding, implementation & Reach of Technology.In today's changing market Trends Google is surely the winner. Traditional IT
providers still do co-exist in IT Ecosystem, but they do just co-exist !!!
If you go back to the olden days, its clear that Traditional providers have really evolved IT and brought it to people's plate, but what they have kept hidden from the people is what actually runs behind the scenes.They were able to win a lot of hearts and businesses by demonstrating it as a complex thing and you need education to actually use it.Then people started minting money on IT Educations, certifications. I Still remember during my school days MS Certification used to be mandate for Govt. officers. PC was demonstrated as a complex thing which needs education,smartness and overall like, if you want to use it, learn it.As people didn't had a choice during that era, they used to put people to actually operate the PC and get things done.Even if it could have been done with just few mouse clicks. Traditional IT
Folks have really scared the people and ruled the minds of the people almost like a pope explaining "the sins that you can get into if you do not follow this."
Google i would say has really come up with an open thought and an open mindset about technology. Technology is easy and simple to use, use it for your daily purpose and get your job done.Companies like MS, HP, DELL etc. really knew the market trend and thought that they are the Market leaders and market moves on their fingers and this over-confidence has led to a sad decline of this folks.
MS has been too late to enter into the Cloud Space, they were late almost by a decade. They had everything with them, if you trackback MS was one of first movers in embedded platforms and they remain sole provider for a very long time. you take GPS systems, ATMs,Handheld devices or even touch based O2 phones. MS has also innovated tablet in early 2000s which was XP based,they should have capitalized on that and moved it ahead but what really stopped could be the amount of revenues which is being generated from PC Business is very high and dependencies on OEM is also high.if MS wants to push Tablet in the market then it needs OEMs and OEMs might not be ready to promote it since they already have huge investments in PC world and even MS never wanted to get into Hardware world and remain always as software giant.MS dropped this idea. Even the idea for cloud and virtualization came little too late from MS as they gave it a very low priority since it needs continuous internet connection,security,reliability etc lot of factors and overall development cost.So they were happy to stick with old OS,Office business which they are very good at.
During the same period a giant was evolving with his beautiful search engine and modern thought about technology, which started stealing the show and growing silently in web space with its products like GMAIL, Google search engine, Google Ads and lot more web based products which really started helping end-users and Businesses in a easier manner and the most importantly it is independent of any OS since everything is Browser based.The show was completely moved towards Google after the release of
Android as a common Mobile platform irrespective of hardware and open source too. And with just 5 years in the market from its release date it is surely the market leader with providing all the features and end-user would expect. Google has followed the Microsoft way in a sense by providing only the OS and rest left to the OEMs with a deviation of making it open source.
In Past 2-3 years every end user has now become intelligent enough to use the Smartphone without any training required. I would say end-user has become so smart with this smart phones that they know what they are actually doing and why they are doing, today's end-user has now started questioning is the video quality good, can i share this on facebook, can i do a voice chat for free etc. This is a big change in the way end-user looks at the technology today. Today everyone without fear does a Google search and gets the answer no need to open a Big PC box or ask someone to do it for you,since you do not know how to use computer.I even do see an end-user talking cloud computing like "ya this is processing on cloud, net is little slow taking time". This was just unknown to end-user for a long time.with Google world has gone Web and end-user really smart to use it.
During the Same period another Giant which picked and ruled the world and it still rules is Apple.
Apple with its Flagship product iPod, iPhone and then iPad really got end-user experience drastically changed.Though iPad which was criticized initially by Tech Giants later everybody followed it like Sheep.
With this overall war has started between two i.e Apply vs Google.
This is a really Pity that during that stage MS was a just a passive participant in this war and busy releasing OS like Windows 7,8,... MS Which still has the biggest PC Market in the world and above that largest enterprise market really failed to smell the heat which was there in the market and a lost a big share of it which could have been a cakewalk for him.
Now the question arises for the Developers and end-users who have been so loyal to MS for decades. MS has always lived up to its promises, but in its own way. This a big shift in the market from Traditional PC Computing to Cloud Computing where MS is trying its best to put its feet on. It has acquired Nokia to enter into Mobile space and trying really hard to find a place in this changing Market Trends. with now newer Platform Azure it is entering in to cloud based server computing which can handle any clients i.e iOS,Android and obviously windows.But is it too late to enter this market now for MS or it could really do this time again. MS has always dominated the market with its cool business tactics but is it finding difficult to compete with offerings from Google and Apple. For a MS Developers and Enterprise it is wait and watch situation before making any strategic decision to move to other providers.
Finally i would like to conclude
"Google is Coming up, Microsoft is Coping up which way should i Look up ??".